For the first time, “Elf” is the theme for the centerpiece celebration “ICE!” at Gaylord Palms Resort. The 20,000-square-foot arctic attraction features giant sculptures and scenes, hand-carved from 2 million pounds of ice.

A restaurant’s social media demographic typically consists of hungry consumers seeking out their next meal. All it takes is some creative Facebook marketing ideas, and you can win the attention of your customer.

By leveraging data-driven insights and AI-powered personalization, travel brands can deliver tailored experiences—curated destination recommendations or seamless booking processes— that resonate with individual customers.

Rosen Hotels & Resorts proudly celebrates 50 years of unparalleled expertise and unmatched service in the heart of Orlando. With three extraordinary convention hotels offering a combined 740,000 square feet of meeting and event space and a total of 3,635 guest rooms and suites, Rosen Hotels & Resorts ensures that every event or meeting is a guaranteed success.

Email marketing often gets overshadowed by flashier channels like social media. While it may not have the buzz of TikTok, its importance in your hotel’s marketing strategy should not be underestimated.

What are the main factors determining hotel website conversion rates? These factors fall into the business, revenue management, marketing and technology categories.

Get ready to experience the best of New York-style pizza right here in Orlando at Sal’s Pizza Bar. With a commitment to using only the freshest ingredients and time-honored family recipes, Sal’s Pizza Bar is set to become your new favorite pizza spot. Don't miss out on the delicious, crispy slices that everyone is raving about!

Visiting your hotel’s website has become an almost mandatory part of a traveler’s booking process. It can often be the deciding factor in whether they choose to stay with you.

According to the 2023 McKinsey Report on Travel Loyalty, members of travel loyalty programs are becoming increasingly disloyal. Since 2021, the likelihood that a guest would recommend a hotel loyalty program to a friend or colleague has steeply declined.

Popular dining program returns for six weeks with new presenting sponsor, sustainability focused charity and 25 new restaurants.

In today's rapidly evolving marketing landscape, blending traditional media with digital elements like QR codes offers a powerful synergy. Embrace this hybrid strategy to stay ahead in the marketing game!

In the competitive world of hospitality, understanding and optimizing the guest journey is crucial for ensuring a memorable experience that turns first-time visitors into loyal patrons. The journey can be broadly segmented into four stages: Plan, Book, Stay, and Talk.

Are you struggling to boost direct online bookings for your hotel? You’re not alone. Many hotel owners face this challenge and often they rely on third-party booking sites that cut into their profits. But here’s the good news!

Orlando theater fans should no longer be blue, the popular Blue Man Group show returns to Orlando with a new show at ICON Park in a new custom theater.

Gen Alpha's perspective on brands is more mature and grounded than that of previous generations at the same age. Growing up with constant access to technology and media, they have developed a keen eye for evaluating brands.

Get ready for a thrilling summer as the Venardos Circus pitches its little big top in Orlando for an eight-week run, promising an unforgettable experience for the whole family.

In the highly competitive theme park industry, smaller theme parks often face the challenge of standing out against larger, well-known destinations. With the right strategies, smaller theme parks can effectively use email marketing to drive sales for their annual passes.

Choice Hotels International has launched its first-ever TikTok marketing campaign, which sees the company partner with influencer Jimmy Darts to give away two trips to Florida and Texas, spotlights the Comfort and Cambria brands.

Restaurant operators searching for a cost-effective, simple, and highly effective marketing tool need look no further than the phones in their pockets. While text (SMS) marketing campaigns have already demonstrated great success in retail and entertainment, they remain significantly underutilized in the restaurant industry.

To determine the best places for a fun-filled yet wallet-friendly staycation, WalletHub compared more than 180 cities across 42 key metrics. Orlando ranks the best staycation cities for 2024.