Amenities can be the deciding factor for travelers when booking a hotel. By creatively showcasing your amenities through social media and email marketing campaigns, you can capture attention, build trust, and inspire bookings.

One of the most effective and often underutilized opportunities lies within email marketing—specifically, the use of confirmation emails and email drip campaigns leading up to a guest’s stay.

Attracting and retaining customers is more important than ever. One of the most powerful ways to do this is by combining two of the most effective tools in your marketing arsenal: your loyalty program and email marketing.

As we gear up for 2025, one trend remains clear: events are a powerful driver of travel demand. This growing demand presents a golden opportunity for hospitality businesses. By tailoring your marketing strategies to align with major events, you can boost your property’s visibility and capture bookings from event attendees.

Our industry is awash with acronyms—SOV, ROAS, CTR, CPC, KPI, and more—but they mean little if they don’t translate into tangible results like market share gains and higher profitability. Metrics are valuable tools, but only if they signal actionable opportunities for improvement.

For restaurants, pricing is more than just numbers—it’s a strategic element that influences customer perception, decision-making, and overall satisfaction. Yet, some restaurants hesitate to include prices in their menus or marketing collateral, fearing it might deter potential customers.

A recent global study sheds light on how hotels can enhance engagement strategies to improve operations and elevate financial performance. Let’s explore the key insights and actionable takeaways that can help hoteliers stay ahead.

Email marketing remains one of the most effective tools to engage customers, drive traffic, and boost revenue. Here are eight money-making email campaigns every restaurant must send to maximize profits and strengthen customer relationships.

Are you keeping up with the latest trends in the food and beverage industry? Staying ahead of what excites and attracts customers is essential for boosting sales and increasing foot traffic. By incorporating popular trends into your menu and marketing, you can create a buzz that sets your restaurant apart from the competition.

Building a base of loyal customers is critical to strengthening your bottom line, growing your reputation, and thriving in today’s competitive restaurant industry.

While holiday sales have grown significantly in recent years, many hotels still need dedicated campaigns to effectively sell rooms, event tickets, and other holiday-specific offerings. Here are our top quick wins to boost your holiday campaigns.

As the holiday season approaches, it’s a key opportunity for brands that specialize in personalized gifts, from chocolates to custom keepsakes, to engage with customers and boost sales. Here are five reasons why personalized gift brands should leverage email marketing during the holiday season and how to make the most of it.

A strong partnership between hotels and marketing agencies is essential for sustained, mutual success. When hotels and agencies collaborate effectively, both parties can maximize their strengths, streamline communication, and create tailored strategies to meet specific objectives—ultimately enhancing performance and guest satisfaction.

A well-crafted email campaign can help hotels capitalize on the season, driving bookings and building brand loyalty.

Business intelligence is emerging as a critical asset for hospitality brands. Data-driven insights are becoming essential for everything from identifying demand patterns to shaping effective revenue strategies.

Given the age demographics and user behaviors on Facebook, it’s an ideal platform for hospitality brands to reach these decision-makers. Here’s why it matters and how brands can effectively tailor their content.

The introduction of real-time web search in ChatGPT opens a new era in online search, bringing unique advantages that could redefine travel planning and hotel marketing. Here’s a look at why ChatGPT’s approach may better serve today’s travel landscape and how hotels can leverage this shift.

Today’s destinations succeed not by merely highlighting beautiful beaches or exclusive dining options, but by capturing the unique charm of local culture and fostering authentic exchanges between visitors and the place.

A recent McKinsey survey highlights this shift, revealing that travelers value local experiences almost as highly as essential factors like safety, cost, and accommodation quality.

One of the most immediately impactful applications of AI in hospitality is the chatbot. By integrating an AI-powered chatbot into a hotel’s website, hotels can significantly improve the guest experience, enabling visitors to find detailed information about the property or even complete transactions, like room bookings and package purchases, seamlessly.