Chili’s has tapped into a winning combination with menu items like the Big Smasher burger, $6 margaritas, and Triple Dipper combination platters, sparking viral attention and a boost in sales.

From discounted rates to exclusive inclusions, there are ample ways to attract potential guests and encourage bookings. However, there are additional strategies that hoteliers can use to boost holiday bookings and ensure their marketing efforts make a real impact. Keep reading to discover our top quick wins to elevate your holiday campaigns.

The holiday season – Thanksgiving, Christmas, and New Year – brings prime opportunities to connect with your audience. For hoteliers looking to capture the magic of family getaways and gifting, a strong focus on email deliverability is essential to maximizing engagement and driving bookings.

The desire for guaranteed marketing success is understandable. Hotel owners and restaurant managers often want assurances that every marketing dollar spent will yield a significant return on investment (ROI). But the reality is that no reputable marketing agency, especially in the hospitality industry, offers guarantees for success—and here’s why that’s crucial for brands to understand.

Hospitality brands are keenly aware of the increasing significance of digital media for travelers. From planning the perfect getaway to sharing reviews, photos, and recommendations throughout and after their stay, vacationers heavily rely on social platforms to enhance their experiences and guide their decisions.

From the moment a guest books a room to the time they check out, every touchpoint shapes their overall experience. However, many hotels overlook one critical step that can elevate guest satisfaction and foster long-term relationships: post-stay follow-up.

From themed dishes to spooky décor, Halloween is a fantastic opportunity to engage with customers who are looking to celebrate the season. It's also a big night for bars and pizza spots, with people heading out to enjoy meals, parties, and a few festive drinks.

There’s an affordable and highly effective option available to you: Word-of-Mouth (WOM) marketing. While WOM is nothing new, today’s version extends beyond face-to-face conversations. It thrives online, through social media and review platforms.

Bojangles, with its impressive 267,000 guests served daily, has capitalized on its unique offerings, particularly Bo's Famous Seasoning. This beloved seasoning has garnered a dedicated following, providing the perfect opportunity for the restaurant to increase their revenue.

For seasonal hotels that see a slowdown around Thanksgiving, there’s typically a shift in the type of business we accept, the conditions we accept it under, and how we market our hotel. There are a few key strategies to implement now to boost occupancy and ensure we’re set up for success, particularly during the slower winter months and holidays.

Despite the rapid shift toward digital, table tents remain a highly effective marketing tool for restaurants. It’s easy to overlook some of the tried-and-true methods of in-house promotion that have been used by restaurants for decades.

Building a strong social media presence is one of the most valuable and cost-effective ways to market your restaurant. Platforms like Instagram, Twitter, and Facebook allow you to connect directly with both existing and potential guests, especially younger audiences.

Restaurant social media followers are often hungry consumers looking for their next meal. Combine that with the fact that people are more likely to purchase from businesses they see on social media, and the need for a strong Facebook presence becomes clear.

Reverse happy hours are turning late-night time slots from dead zone to business booster for some operators, while others are creating value-oriented promotions earlier in the day.

Getting found online is essential for any restaurant looking to attract new customers. Whether you own a cozy neighborhood café, a trendy bar, or a popular pizza place, ensuring your restaurant shows up on local search results can make a huge difference in your success.

In today’s competitive restaurant landscape, it's more important than ever to find creative ways to increase revenue while enhancing the guest experience. One strategy that many restaurants are beginning to explore is selling their most popular products—like signature sauces, dressings, or seasonings—directly to their guests.

In today’s digital age, many hotel social media posts fall short of generating meaningful results. They often lack the depth and persuasiveness necessary to convert casual followers into paying guests. To truly drive hotel bookings, it’s time to go beyond basic posts and embrace a holistic approach to social media marketing.

Because every guest is different, your loyalty program should cater to diverse needs, preferences, and motivations. Implementing a unique marketing strategy for different guest profiles, including a tiered system, offering personalized rewards, and regularly gathering member feedback will ensure the long-term success of your program.

One of the key strengths of organic social media is its ability to create authentic connections with your audience. Unlike paid ads, which are often sales-driven, organic posts allow your hotel to share its story, highlight its unique character, and engage with the community in a meaningful way.

Is your loyalty program in need of a refresh? While points were once the industry norm, they no longer captivate guests. To maintain the business benefits of a loyal customer base, hoteliers must evolve their programs in line with changing guest preferences.