Creative Facebook Marketing Ideas For Your Restaurant
A restaurant’s social media followers are typically hungry consumers on the hunt for their next meal. Given the strong tendency for people to buy from brands they encounter on social media, the importance of leveraging Facebook becomes evident.
According to Sprout Social, 75 percent of people have purchased a product after seeing it on social media, with 60.7 percent needing to see it 2-4 times before making a purchase.
Let’s explore some of the most straightforward and innovative ways your restaurant can use Facebook to fill tables. The key is to get creative and avoid mere promotions.
Creative Facebook Marketing Ideas:
Set up a Photo Contest Leverage the artistry of your chefs by encouraging patrons to showcase their dishes. Organize a photo contest where customers take creative shots of their meals and hashtag them with your restaurant's name. The photo with the most likes or shares wins a prize, and you can also feature these photos on your restaurant’s Facebook page.
Stay Local, Stay Current Keep your restaurant connected to the community by posting about local events and news. Celebrate local sports team victories, and remind people about your cozy offerings during cold weather. Stay updated with your local newspaper for creative tie-in ideas.
Be the Most Interesting Restaurant in the World Inspired by the Dos Equis campaign, turn your Facebook page into a hub of engaging content. Share food and beverage pairings, run promotions for national food days, discuss the origins of your dishes, and create fun conversations to captivate your audience.
A Recipe Contest Promote healthy eating by hosting a community recipe contest for low-calorie dishes. Invite local judges to evaluate the recipes, creating a high-profile event that encourages healthy living. Promote the event on Facebook, share photos, and serve the winning dish at your restaurant.
Free Recipes Offer value by sharing recipes with your audience. Instead of just posting recipe cards, create cooking show-style videos featuring your chef. These videos can strengthen the bond with your loyal customers and provide lasting value.
Share Customer Reviews Stay visible by sharing your best or most creative customer reviews on your Facebook page. This easy tactic can enhance your restaurant's credibility and attract new patrons.
Post Videos With billions of Facebook video views daily, utilize videos to engage your audience. Showcase your chefs in action, give a GoPro to a waiter, or promote events through captivating videos.
Conclusion Consider the Facebook marketing ideas above and identify which ones align with your audience’s needs and your strengths. Implementing these strategies can enhance your social media presence and bring more diners through your door.
You don’t have to navigate the social media landscape alone. We’ve helped several restaurants improve their social media presence. Book your free 15 minute meeting today!
