One of the main challenges your guests face is figuring out how to navigate their destinations after they arrive. They might have a list of places they want to visit, but finding transportation and directions can be daunting, especially when dealing with language barriers and unfamiliar local systems.

You can offer a valuable solution to this common problem.

Crafting a Comprehensive Guidebook

Imagine a detailed guidebook designed to help your guests make the most of their trip. This guide would not only highlight the must-see destinations but also provide practical advice on how to get around. You could include information on local transportation options, popular activities, and must-try foods. And, of course, recommend your hotel as the ideal place to stay during their visit.

Building an Effective Lead Funnel

To distribute this valuable guide, consider creating a simple 2-step lead funnel. Here's how:

Landing Page: Design an engaging landing page that promotes your guidebook as an essential resource for your guests. Emphasize its value and importance. Invite visitors to download the guide for free by providing their name and email address.
Thank You Page: After they opt-in, direct them to a Thank You page. Here, encourage them to follow your social media pages and remind them to check their email for the free guide. Implement a double opt-in process, sending a confirmation email to verify their address and ensure they used a real email.

Automating the Follow-Up Process

Once the email address is confirmed, set up an automated system to send the guidebook directly to them. A day or two later, follow up with an automated email highlighting your best packages and possibly offering a discount to entice them further.

This ensures that you maintain engagement with your prospects, provide additional value, and ultimately drive conversions. Here’s a detailed breakdown of how to effectively automate this process:

1. Initial Email Delivery

After a tourist opts in and confirms their email, your automated system should immediately send them the promised guidebook. This email should be well-designed and include:

A warm welcome message.
A direct link to download the guidebook.
A brief overview of what they can expect to find in the guide.
Contact information for any further assistance.

2. Follow-Up Email (Day 2)

Two days after sending the guidebook, follow up with an email that offers additional value and gently introduces your hotel's services. This email should be designed to:

Reinforce the benefits of the guidebook.
Highlight specific aspects of your hotel or service that align with their needs.
Offer a special discount or package as an incentive.

A strategic, tailored approach allows you to do more
than just churn out emails to your leads.

3. Engagement Email (Day 5-7)

A few days later, send another email focusing on building a deeper connection with your potential customers. Share valuable content related to their interests and subtly remind them of your offerings. This could include:

Insider tips and lesser-known attractions.
Recommendations for local events or festivals.
Testimonials from past guests.

4. Reminder Email (Day 10-14)

Finally, send a reminder email as their travel date approaches. This email should be a friendly nudge about the special offers and ensure they have all the information they need for a smooth and enjoyable stay.

By automating your follow-up process, you can ensure consistent communication with your prospects, provide continuous value, and increase the likelihood of converting them into satisfied customers.

Providing a valuable resource and following up with thoughtful, targeted emails, you can not only help your guests have a better experience but also drive more business to your hotel. Happy guests are more likely to become repeat visitors and recommend your services to others, creating a win-win situation for everyone involved.

For this entire process, you can work with us in our Strategic Brand Consulting workshops where you walk you step-by-step on how to create this lead generation funnel for your hospitality brand.

Creating the Ultimate Local Guide for Your Guests