As we gear up for 2025, one trend remains clear: events are a powerful driver of travel demand. Major happenings like the Super Bowl are shaping travel plans months in advance, with travelers eager to secure accommodations near key event locations. For instance, searches for New Orleans, the host city of the 2025 Super Bowl, spiked by more than 100% day over day for February 5-7, just before the big game on February 9.

This growing demand presents a golden opportunity for hospitality businesses. By tailoring your marketing strategies to align with major events, you can boost your property’s visibility and capture bookings from event attendees.

Why Event-Driven Travel Matters

Event-driven travel isn't just about attending the event—it’s about the entire experience. Travelers look for accommodations that enhance their trip, offering convenience, comfort, and perks related to the event itself. Whether it’s sports championships, concerts, or festivals, these moments inspire travelers to make plans early, often prioritizing properties that cater to their event-specific needs.

3 Ways to Leverage Event Travel to Drive Bookings

1. Plan Ahead for Key Dates

Start by identifying major events in your area. Sports games, conferences, music festivals, and cultural celebrations can all create surges in demand. Once you’ve mapped out the event calendar, align your advertising campaigns to target travelers planning to attend.

2. Optimize Your Listings and Ads

Standing out in search results is crucial when competition heats up. Consider leveraging tools like TravelAds to boost your property’s visibility. Highlight your unique selling points—whether it’s a short walk to the event venue, shuttle services, or nearby attractions.

3. Tailor Your Offerings to Event Attendees

Your ad copy and promotions should speak directly to the needs of event-goers. Here are a few ideas to get started:

Proximity to the Event Venue: Promote how close your property is to the action.
Transportation Options: Offer shuttles or share nearby public transit details.
Special Rates: Create group discounts or packages for ticket holders.

By focusing on what matters most to event attendees, you can position your property as the ideal choice for their stay.

Success in the Event-Driven Era

The momentum around event-driven travel isn’t slowing down, and properties that prepare early are the ones that will thrive. By understanding traveler behavior and crafting targeted marketing strategies, you can turn events into a reliable source of bookings.

Get ahead of the competition and make 2025 a record-breaking year for your property. Your next opportunity to shine could be just around the corner.

Events Continue to Drive Travel Demand in 2025: How to Leverage This Trend for Your Property