Maximizing Holiday Bookings: 5 Quick Wins for Your Hotel Marketing Campaigns
While holiday sales have grown significantly in recent years, many hotels still need dedicated campaigns to effectively sell rooms, event tickets, and other holiday-specific offerings. With options ranging from special discounts to unique package inclusions, there are plenty of ways for hoteliers to attract guests. However, to truly maximize holiday bookings and ensure your marketing resonates, a few extra steps can make a big difference. Here are our top quick wins to boost your holiday campaigns.
1. Build Early Buzz
The most successful holiday campaigns start well before the season kicks off. As any hotelier or hospitality marketer knows, the guest decision-making journey includes multiple steps and touchpoints. To increase conversions, begin by identifying your target audiences and developing tailored campaigns that speak directly to their interests. Start generating excitement through your website, social media, and email lists.
For example: Add a promotional banner or tile to your hotel website, ideally on the home page, to tease the upcoming campaign and give visitors a hint of what’s to come. Another tactic is to create an email with a CTA for sign-ups that promises to notify subscribers when the best holiday offers go live. You could also incorporate an email subscription pop-up when users arrive at or leave the website.
2. Create a Sense of Urgency
A sense of urgency is a powerful way to boost conversions, especially during limited-time holiday sales. Remind website visitors that your holiday specials, rates, or packages won’t last long. Use tools like a countdown timer on your website or within holiday emails, and add "Must Book By" dates in your digital marketing and paid social ads. This small nudge can be the tipping point that turns browsers into bookers.
3. Personalize the Experience
Personalization is one of the best ways to increase engagement and conversions. Today’s guests expect platforms that recognize their preferences and offer tailored options. Customize your offers to different audience segments: offer complimentary parking for local or in-state guests, special amenities for first-time visitors, or exclusive perks for loyalty members. Personalizing your website’s offers for these groups not only enhances your message but also helps increase bookings and ancillary spending.
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4. Keep Your Brand Top of Mind
During the holiday season, you’re not just vying with other hotels but also competing with countless other brands. To make your hotel memorable, use subtle but frequent reminders without overwhelming your audience. Add pop-ups and promotions on your website, and set up retargeting campaigns to bring guests back to your site and remind them about your holiday specials and events.
5. Spread the Holiday Spirit Across Digital Channels
Don’t limit holiday cheer to your hotel’s physical space—extend it across all digital touchpoints. Update your Facebook, Instagram, Google ads, and website landing pages to reflect your holiday theme. Creating a central holiday theme or tagline that aligns with your brand voice can unify your campaign, making it consistent and memorable across all channels while allowing flexibility to customize content for different segments.
These strategies can help you stand out this holiday season, making it easy for guests to book and enjoy their stay with a little extra cheer. Happy holidays, and may your bookings be merry and bright!
