Navigating the Digital Landscape

Your Gateway to the Latest Hospitality & Marketing Trends!

Eddie Garrison Eddie Garrison

2024: The Year of Hard Truths for Hotels

In 2025, tech-driven efficiency will be essential for survival. But even as technology reshapes operations, some things remain constant: guests want memorable experiences, and hoteliers seek tech solutions that simplify, not complicate.

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Eddie Garrison Eddie Garrison

5 Ways to Increase Holiday Bookings on Your Hotel Website

From discounted rates to exclusive inclusions, there are ample ways to attract potential guests and encourage bookings. However, there are additional strategies that hoteliers can use to boost holiday bookings and ensure their marketing efforts make a real impact. Keep reading to discover our top quick wins to elevate your holiday campaigns.

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Eddie Garrison Eddie Garrison

Sleigh Your Hotel Sales this Holiday Season with Email Marketing

The holiday season – Thanksgiving, Christmas, and New Year – brings prime opportunities to connect with your audience. For hoteliers looking to capture the magic of family getaways and gifting, a strong focus on email deliverability is essential to maximizing engagement and driving bookings.

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Eddie Garrison Eddie Garrison

Why Hospitality Marketing Agencies Don’t Offer Guarantees for Success (and Why That’s a Good Thing)

The desire for guaranteed marketing success is understandable. Hotel owners and restaurant managers often want assurances that every marketing dollar spent will yield a significant return on investment (ROI). But the reality is that no reputable marketing agency, especially in the hospitality industry, offers guarantees for success—and here’s why that’s crucial for brands to understand.

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Eddie Garrison Eddie Garrison

The Importance of Digital Interactions in the Travel Journey

Hospitality brands are keenly aware of the increasing significance of digital media for travelers. From planning the perfect getaway to sharing reviews, photos, and recommendations throughout and after their stay, vacationers heavily rely on social platforms to enhance their experiences and guide their decisions.

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Eddie Garrison Eddie Garrison

How Word-of-Mouth Can Drive Your Restaurant's Success

There’s an affordable and highly effective option available to you: Word-of-Mouth (WOM) marketing. While WOM is nothing new, today’s version extends beyond face-to-face conversations. It thrives online, through social media and review platforms.

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Eddie Garrison Eddie Garrison

Drive Revenue with these Seasonal Strategies

For seasonal hotels that see a slowdown around Thanksgiving, there’s typically a shift in the type of business we accept, the conditions we accept it under, and how we market our hotel. There are a few key strategies to implement now to boost occupancy and ensure we’re set up for success, particularly during the slower winter months and holidays.

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Why Table Tents Are Still Beneficial for Restaurants

Despite the rapid shift toward digital, table tents remain a highly effective marketing tool for restaurants. It’s easy to overlook some of the tried-and-true methods of in-house promotion that have been used by restaurants for decades.

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Eddie Garrison Eddie Garrison

Top 5 Ways to Elevate Your Restaurant’s Brand on Social Media

Building a strong social media presence is one of the most valuable and cost-effective ways to market your restaurant. Platforms like Instagram, Twitter, and Facebook allow you to connect directly with both existing and potential guests, especially younger audiences.

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Eddie Garrison Eddie Garrison

7 Facebook Marketing Ideas for Restaurants

Restaurant social media followers are often hungry consumers looking for their next meal. Combine that with the fact that people are more likely to purchase from businesses they see on social media, and the need for a strong Facebook presence becomes clear.

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Eddie Garrison Eddie Garrison

Transforming Social Media into a Hotel Booking Powerhouse

In today’s digital age, many hotel social media posts fall short of generating meaningful results. They often lack the depth and persuasiveness necessary to convert casual followers into paying guests. To truly drive hotel bookings, it’s time to go beyond basic posts and embrace a holistic approach to social media marketing.

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Eddie Garrison Eddie Garrison

Building a Winning Hotel Loyalty Program

Because every guest is different, your loyalty program should cater to diverse needs, preferences, and motivations. Implementing a unique marketing strategy for different guest profiles, including a tiered system, offering personalized rewards, and regularly gathering member feedback will ensure the long-term success of your program.

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Why Organic Social Media Still Maters for Hotels

One of the key strengths of organic social media is its ability to create authentic connections with your audience. Unlike paid ads, which are often sales-driven, organic posts allow your hotel to share its story, highlight its unique character, and engage with the community in a meaningful way.

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