5 Ways to Increase Holiday Bookings on Your Hotel Website
While holiday sales have gained significant momentum over the last decade, many hotels are still catching up in crafting targeted campaigns for room bookings, event tickets, and other holiday-season offerings. From discounted rates to exclusive inclusions, there are ample ways to attract potential guests and encourage bookings.
However, there are additional strategies that hoteliers can use to boost holiday bookings and ensure their marketing efforts make a real impact. Keep reading to discover our top quick wins to elevate your holiday campaigns.
1. Build Pre-Season Excitement
The best holiday campaigns start well before the season begins. As hoteliers know, the travel planning process can involve several steps and touchpoints. To increase campaign conversions, take time to define your target audiences and create a series of campaigns tailored to each segment. Generate early excitement through your website, social media, and email lists.
Example: Add a promotional banner on your hotel’s homepage hinting at upcoming specials, or create an email with a CTA inviting guests to sign up for early access to your best holiday offers. A pop-up inviting website visitors to subscribe for holiday alerts can also be effective.
2. Create a Sense of Urgency
Generating urgency is key for holiday campaigns, especially since seasonal offers are time-sensitive. Remind website visitors that your holiday deals are limited. Incorporate countdown timers on your homepage or in holiday emails, and specify Must Book By dates on digital ads and social media. This added urgency can help convert browsers into bookers.
3. Personalize the Experience
Personalization is a powerful way to increase conversions. Today’s guests expect brands to recognize their preferences and tailor offers accordingly. Adjust your offerings by audience – like complimentary parking for drive-in guests, welcome gifts for new visitors, or VIP experiences for loyalty members. Tailoring your website’s messaging and offers to these groups will help your promotions resonate and drive more bookings.
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4. Keep Your Brand Top of Mind
During the holidays, you’re competing with numerous brands vying for consumer attention. While it’s important not to overwhelm your audience, find ways to stay memorable. Use website pop-ups, dynamic retargeting, and promotional reminders to ensure guests remember your holiday offerings throughout their booking journey.
5. Embrace the Holiday Spirit Across Digital Channels
Bring the holiday cheer online by incorporating festive imagery and messaging across your digital channels – from social media to Google ads to your website. Consider creating a holiday tagline or theme that reflects your brand’s tone and can tie together unique content for each audience segment. This approach will add consistency to your holiday campaigns and strengthen your brand identity across all platforms.
