Is your loyalty program in need of a refresh? While points were once the industry norm, they no longer captivate guests. To maintain the business benefits of a loyal customer base, hoteliers must evolve their programs in line with changing guest preferences.

Beyond capturing the guest’s attention, face-to-face interactions at the front desk have significant advantages over drip campaigns. A receptionist can offer specific room views, locations, and even room numbers because they know what’s available in real time, whereas pre-arrival campaigns can only promote general accommodation types.

As a hotelier or hospitality business owner, you face a critical decision: Should you handle your own digital marketing or hire a professional marketing agency? We compare the pros and cons of each option to help you determine the best solution for your specific situation.

Many hospitality brands face the dilemma of whether to handle their digital marketing in-house or outsource it to professionals. Here, we’ll explore the common problems hospitality brands encounter when running their own digital marketing and why it may not always be the best solution.

In today's competitive hospitality industry, effective digital marketing is crucial for driving bookings, enhancing guest satisfaction, and maintaining a strong online presence. But as a hospitality brand, how do you decide whether to handle your digital marketing in-house or hire a specialized agency? This guide will help you understand the costs associated with both options, allowing you to make an informed decision.

Eggs Up Grill, a rapidly growing breakfast, brunch, and lunch concept, has opened its newest location in Orlando, offering guests the most important meal of the day.

Whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. But before diving into a partnership, it's essential to have a clear understanding of what to expect.

Marketing your business effectively is one of those crucial tasks—but it's also one that can consume a lot of time and resources. This is where partnering with a marketing agency that specializes in the hospitality industry can make all the difference.

You've likely heard it time and again: content is king. In today's social media-driven world, the emphasis is on authentic, “relatable” photography rather than staged, “stock” images. So, how can they generate compelling content without having to do it all themselves?

Responding to guest reviews is not just a nicety—it’s a necessity. It builds trust, enhances your hotel’s reputation, and provides valuable insights that can help you improve your operations. By staying engaged with your guests, you ensure that your hotel remains a top choice for travelers, ultimately driving bookings and revenue.

Whether it’s a charger, a razor, or even your favorite hair styling tool, these small mishaps can throw a wrench into your otherwise perfect trip. That’s where Kimpton Hotels & Restaurants steps in, taking hospitality to a new level with their "Forgot It? We've Got It!" program.

Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts' rapidly expanding luxury and lifestyle portfolio, has announced an exciting new partnership with JMA Ventures and Machete Group to bring the boutique luxury brand to Orlando for the first time.

Are you up to speed with the latest industry trends? In today’s fast-paced restaurant scene, keeping your finger on the pulse of what’s hot is crucial to staying ahead of the competition.

Did you know that the average hotel website conversion rate—meaning the percentage of website visitors who actually make a booking—typically hovers below 2%? In other words, out of 100 people who visit a hotel's website, only two or fewer will make a reservation.

In the fiercely competitive hotel industry, standing out is essential. Every property must identify unique elements that distinguish it from the competition.

Hiring an outside marketing agency doesn’t mean losing control of your brand’s voice or strategy. Instead, it’s about gaining a team of experts who can elevate your marketing efforts and bring fresh perspectives that can drive growth.

Exciting news for Central Florida commuters and residents alike: the DeLand SunRail station is set to open its doors on Monday, Aug. 12.

While stock photos might look polished, they often lack the authenticity and connection that genuine images bring. Here’s why using real catering images from past events is a game-changer for your business.

In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. Given that travelers are inundated with these outside influences and factors, how do people decide where to travel?

Points-based loyalty programs are losing ground to experience-led rewards that capitalize on guests’ desires for instant gratification and personalization. And to deliver on these new expectations, hoteliers need to harness their guest data and get creative with their loyalty rewards.