Are hotel loyalty programs a thing of the past? In a recent study, we explore how guests perceive loyalty and what guests want from a hotel.

There is a definite line between showcasing your hotel or resort property in the absolute best light possible and misrepresenting your property.

With nearly 40% of the local workforce embedded in the hospitality and tourism sector, it would seem to pave the way for coveted careers and opportunities.

In 2023, a staggering 76% of business travelers wove leisure into their work trips, while 28% intend to embark on "flexcations," as revealed by Expedia's Value Index.

Whether we are talking about a small boutique hotel, a mid-size establishment, or a large hotel chain, they all have small but mighty unique amenities that can often be overlooked as an opportunity to create an equally unique marketing strategy.

There is plenty of action on the passenger rail scene in Florida these days. Brightline started service on its northward and westward expansion to Orlando Airport on Sept. 22, 2023, and more trains have been added to the schedule since then.

More than 100,000 people are expected to swarm Orange County as MegaCon kicks off.

Visit Orlando works closely with an extensive network of members, organizations and partners to position Orlando as a growing sports destination that attracts athletes, fans and visitors from around the world.

People love to post about their travel adventures on socials, and people love to find inspiration for their next trip on socials.

For a country’s economy to thrive, tourism plays a pivotal role. Not only does it increase the value of your local currency, but it also leads to the inflow of technology and infrastructure development.

Orlando is set to host the 2024 U.S. Olympic Team Trials – Marathon, where elite male and female long-distance runners from across the nation will converge to vie for a coveted spot in the Olympic Games Paris 2024.

Many restaurant owners are looking for new ways to attract business to their establishments. One trend that continues to gain traction over time is the idea of leveraging user-generated content (UGC) as a marketing tool.

Businesses that understand the art of leveraging outstanding customer service as a marketing strategy can create a ripple effect of positive experiences, ultimately driving brand loyalty and attracting new customers.

In the dynamic and competitive landscape of the hospitality sector, where exceptional customer service is the heartbeat of success, integrating this crucial element into marketing strategies is more essential than ever.

On March 17, restaurants and bars around the world will serve countless pints of beer to an estimated 33 million people for Saint Patrick’s Day, generating roughly 5.3 billion dollars in sales.

With so much competition, it can be hard for small, independent restaurants to make their mark on the hospitality industry; as marketing budgets are often minuscule compared to branded chain restaurants.

The reason people travel the globe is to create experiences and share stories. And a fantastic story starts from the moment the traveler sets foot into their hotel room.

You may hear the term “brand identity” and have a vague idea, but not a clear understanding of what that means. You’re not alone. Most people couldn’t give an explanation of what a brand identity is.

Word of mouth is a dominant key factor in compelling customers to make a decision. However, not many hotels are betting on it, thinking it’s not something they have control over. But the reality is a tad bit different.

Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape.