Marketing Hotel Amenities With Unique Marketing Strategies
In the realm of hospitality, whether your property is a cozy boutique hotel, a mid-sized establishment, or part of a large hotel chain, each holds distinctive amenities that, despite their modest size, can be harnessed as powerful tools for crafting a uniquely tailored marketing strategy.
The travel and hospitality industry is gradually rejuvenating, yet in this revived landscape, your hotel's market dynamics and the preferences of your clientele may have undergone transformations over the past two years, marked by a significant reduction in travel activities.
Now, more than ever, it is crucial to rediscover the "story arc" of your ideal customer and understand what draws them to your doorstep. Delve into the nuances of your perfect customer's desires and requirements by capitalizing on the seemingly minor yet essential amenities your hotel already possesses—features that genuinely resonate with your clientele and set you apart from the competition.
As you navigate the resurgence of the industry, consider employing these unique marketing ideas across various platforms, including websites, social media, online advertising, and brochures.
Scenario 1: The Weary Professional Seeking Respite Upon Arrival
In the realm of professional travel, encompassing events, presentations, proposals, sales calls, and risk management troubleshooting, it's crucial to recognize that the weary professional may arrive not only fatigued from the journey but also grappling with performance anxiety due to post-Covid changes in workplace processes. When seeking a hotel, they arrive tired, hungry, and with a primary need for a rejuvenating shower. Seize this opportunity not only to highlight enhanced health and safety protocols but also to weave a marketing narrative around your commitment to the environment. Share the news of your upgraded bathrooms featuring GROHE luxury showerheads, designed to reduce water consumption while delivering an invigorating experience.
Scenario 2: The Adventurous Traveling Couple After a Day of Exploration
Have you ever considered marketing the water features in your rooms? Though it might initially seem unromantic, adventurous tourist couples on their honeymoon would be intrigued to
By crafting a scenario tailored to the ideal client, you can create a marketing narrative that resonates with potential customers, encouraging them to return repeatedly. Get to know their stories, and these stories will transform into testimonials that bolster your brand.
Scenario 3: The International Digital Nomad Making Your Hotel Home
Catering to the international digital nomad—those who work while constantly on the move—requires understanding their unique needs when their short stay becomes a home away from home. Does your hotel align with these needs? Consider providing:
A touch of comfort, clean, simple luxury, and convenience.
Rigorous health and safety protocols.
A spacious and comfortable workspace with high-speed, uncapped internet.
Flexible pricing options for varying lengths of stay.
For Your Hotel's Benefit
Every hotel possesses distinct features. By weaving a unique narrative into your marketing tailored to the clientele you aim to attract and retain, your customers feel acknowledged for their individuality. Showcasing your commitment to cost reduction and the judicious use of resources, such as lower energy costs through water and energy-saving fixtures, not only aligns with your customers' life outlooks and lifestyles but also has tangible benefits for your business:
Lower energy costs with water and energy-saving fixtures.
Reduced water bills through the use of technology-based water-saving fixtures.
Establishing and marketing a new, eco-friendly environment.
In essence, telling your hotel's unique story resonates with customers, fostering a sense of respect and connection. This approach not only sets you apart in a crowded market but also contributes to sustainable and cost-effective practices.
