Revolutionizing the Hotel Booking Experience with IHG Hotels & Resorts

In an era where personalization reigns supreme, IHG Hotels & Resorts has stepped up its game with an innovative digital booking experience that puts guests in the driver's seat. Leveraging cloud-based platforms, IHG is empowering travelers to customize their stays like never before.

"The innovative technology that powers this level of customization for IHG’s guests has allowed us to fully reimagine the booking experience, adding greater choice through the convenience of the platform," said George Turner, chief commercial and technology officer at IHG Hotels & Resorts. "By leveraging the company’s next-gen cloud solutions, we are setting a new standard in the industry, ensuring guests have the power to curate their perfect stay with ease."

So, what exactly does this mean for you, the guest? Picture this: you're planning a getaway, and you have specific preferences in mind. Maybe you want a room on a higher floor for a breathtaking view, or perhaps you're craving a room with a view of the ocean or city skyline. With IHG's updated booking experience, these preferences are just a click away.

But it doesn't stop there. IHG understands that every traveler is unique, which is why they're offering a plethora of customization options. From points and food and beverage credits to lounge access, in-room welcome amenities, and pre-paid parking, guests can tailor their stay to their exact desires.

This transformation didn't happen overnight. IHG embarked on a meticulous process, meticulously cataloging every room across its global portfolio of hotels and resorts. This comprehensive inventory includes details like room views and additional amenities, ensuring that guests can easily find their ideal accommodations.

Partnering with industry leader Amadeus was a crucial step in this cloud-based revolution. Additionally, IHG invested in revamping each hotel's website, recognizing the importance of these platforms in the booking process. With over 80 percent of IHG hotels already sporting a new website, efforts were made to standardize room types globally, providing clarity and consistency to guests worldwide.

The end result? A streamlined booking flow that seamlessly integrates guest preferences. Through rigorous customer testing, IHG developed a booking experience that empowers guests to personalize their stay before even setting foot in the hotel.

In a world where choice is paramount, IHG Hotels & Resorts is leading the charge in redefining the hotel booking experience. So, the next time you're planning a trip, remember: with IHG, your perfect stay is just a few clicks away.