Mastering the Art of Hotel Newsletter Marketing
In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to reevaluate your approach.
The same holds for hotels diving into email marketing efforts. Many put in hours of effort but see minimal results. Fear not, for there are solutions, and mastering the art of hotel newsletter marketing is not as daunting as it may seem.
What is a Hotel Newsletter?
Before we delve into the strategies, let's define a hotel newsletter. It's an email that serves as a conduit for updates about a hotel's products, services, and the latest trends or news in the hospitality industry. In essence, it's a tool to provide the audience with relevant information about the business and the broader industry.
Why Newsletters are Crucial for Hotels: Dispelling the myth that newsletters are outdated, it's crucial to recognize their significance in hotel marketing and branding. Newsletters play a pivotal role in helping the audience understand and connect with your brand, fostering strong relationships with existing and potential guests.
Overcoming Obstacles: However, many hotels struggle to reap these benefits due to a flawed approach. The key is to change the way newsletters are created. Instead of pushing for immediate sales, hotels need to focus on delivering value through informative and engaging content.
How Can Hotels Elevate their Newsletter Game? To help hoteliers improve their newsletter game, let's break down the process into key phases:
Phase 1: Email List or Database Building and refining your email list is the foundational step. Implement guest segmentation to personalize the experience, and strategically place "subscribe to our newsletter" CTAs in relevant places on your website.
Phase 2: Content Creation Brainstorm topics that resonate with your audience, create content that delivers real value, and maintain consistency in quality, tone, style, and publishing time.
Phase 3: Strategizing Your Newsletter Structure Focus your newsletter on a single subject, keep it short and to the point, and craft intriguing subject lines to captivate your audience. Avoid turning your newsletter into a mere advertisement and infuse your content with an expert tone. Incorporate a call to action strategically within the newsletter.
Phase 4: Picking the Right Hotel Email Marketing Software Selecting the right email marketing tool is crucial. Research features, pricing, and availability to find the software that meets your needs.
Phase 5: Designing the Newsletter Invest time in designing an attention-grabbing newsletter. Utilize templates provided by email marketing tools or go the extra mile by creating your design for a pleasant reading experience.
In conclusion, hotel newsletter marketing is a powerful tool to connect with guests. By following these strategies and tips, hoteliers can transform their newsletters from mundane to captivating, fostering stronger relationships and driving meaningful results.
Remember, a well-crafted newsletter is not rocket science; it's a strategic art that, when mastered, can make a significant difference in your hotel's marketing success.
