As the summer season approaches, staying ahead of the latest travel trends is essential for hoteliers looking to attract and retain guests. Travelers today are seeking more personalized and unique experiences. Here’s a look at the emerging trends for this season and why they matter for your property.

Quiet Life Travel

In an era of constant connectivity, many travelers are yearning for a break from the hustle and bustle of daily life. Quiet life travel focuses on destinations away from busy metropolises, offering serene and rejuvenating experiences. Over the past year, Pinterest has seen a 530% increase in searches related to “quiet life” travel.

Hoteliers in peaceful locales can capitalize on this demand by highlighting the tranquil countryside, desert, or coastal experiences. Promoting your property as a haven for digital detox and relaxation can attract guests looking to unwind and escape the noise.

Solo Travel

Solo travel is on the rise, with travelers eager to explore new cultures and focus on personal interests at their own pace. This trend emphasizes self-reliance and spontaneity, making it a deeply personal journey. Improved infrastructure, such as travel apps and community accommodations, has made it easier for solo adventurers to connect with locals and fellow travelers.

Hoteliers can cater to this trend by offering flexible booking options, personalized itineraries, and community-oriented activities. Creating a welcoming environment for solo travelers can enhance their experience and encourage repeat visits.

Set-Jetting Travel

Set-jetting, the practice of visiting locations featured in movies and TV shows, has surged in popularity post-pandemic. Coined by journalist Gretchen Kelly in 2008, this trend allows travelers to visit iconic landmarks they've seen on screen.

If your property is near popular filming locations, highlight these connections in your marketing. Offering themed packages or tours related to famous films and TV shows can attract set-jetters and make your property stand out.

Athletic Event Travel

For sports enthusiasts, combining their love of sports with travel is an exciting prospect. A significant 67% of millennials and Gen-Z travelers are interested in attending sporting events this year. Summer 2024 is packed with major events, including the Grand Slam tennis tournaments, the Tour de France, the Paris 2024 Olympic Games, and numerous Formula 1 Grand Prix races.

Hoteliers can attract sports fans by providing event-related promotions, transportation options, and viewing parties. Partnering with local sports venues or offering themed packages can also draw these enthusiastic fans to your property.

Spontaneous Travel

The allure of spontaneous travel lies in the excitement of last-minute adventures. With platforms like Airbnb, HotelTonight, Expedia, and Booking.com making it easier to book on a whim, more travelers are embracing spur-of-the-moment trips.

Hoteliers can benefit from this trend by offering last-minute deals and flexible booking options. Promoting unique, off-the-beaten-path experiences can appeal to travelers seeking spontaneous adventures.

Don’t Shy Away from New Trends

Understanding and leveraging these 2024 travel trends can help hoteliers attract a diverse range of guests and enhance their overall experience. By embracing changing travel preferences, hoteliers can position their property as a top choice for modern travelers.

Stay ahead of the curve and make the most of these trends to ensure a successful and vibrant summer season for your property.

Embrace the Summer 2024 Travel Trends: A Guide for Hoteliers