5 Tips for Leveraging Email Campaigns for Hotels
The hotel industry is one of the worldβs most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is β how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day.
One way to beat the competition is to launch a comprehensive email marketing strategy. Stats show that hotel email marketing campaigns get an average open rate of around 22.48% with a 1.61% click-through rate.
Here are five tactical and easy-to-implement social media content strategies for hotels looking to use email marketing to drive more bookings from past guests:
1. User-Generated Content: Encourage past guests to share their memorable experiences through photos and testimonials. Feature this content on your social media channels and in your email campaigns to showcase authentic and positive guest experiences, encouraging others to book.
2. Limited-Time Offers: Create exclusive and time-sensitive offers for past guests, available only through email and social media. Use compelling visuals and persuasive copy to create a sense of urgency and entice guests to book their next stay.
3. Behind-the-Scenes Sneak Peeks: Offer behind-the-scenes glimpses of hotel improvements, renovations, or staff highlights on your social media platforms. Send teasers through email, making guests feel connected and excited about future stays.
4. Interactive Polls and Surveys: Engage past guests with interactive polls and surveys on social media and via email. Ask about their favorite amenities, preferred room features, or their ideal travel experiences, tailoring future offers accordingly.
5. Referral Incentives: Encourage past guests to refer their friends and family by offering referral incentives. Share these incentives on social media and through email campaigns to drive more bookings from both past guests and new customers.
Remember, it's essential to track the performance of each strategy and adapt based on the insights gained to continually improve your social media and email marketing efforts.