In a bold move signaling its commitment to enhancing guest experiences, Omni Hotels & Resorts has unveiled exciting updates to its Select Guest Loyalty Program. These changes promise to make it even easier and faster for members to achieve and maintain Select Guest Status, marking the most significant program overhaul in over a decade.

At the heart of the revamped program lies a profound belief in the value of experiences. Recognizing that every moment matters, Omni is reshaping its loyalty program to reward guests not just for their stays but for all the experiences they savor during their time at any of the 50+ properties worldwide.

Under the enhanced program, loyalty members will continue to earn rewards for each night stayed, but now they will also be rewarded for indulging in on-property experiences such as dining at any restaurant, playing a round of golf, enjoying a spa day, or simply charging expenses to their room. This expanded earning potential aims to encourage guests to explore more destinations, indulge in diverse on-property offerings, and deepen their engagement with Omni's portfolio of properties.

“Amidst a landscape where many loyalty programs are reducing benefits, we’re genuinely adding value to our member experience and making it easier to enjoy unique perks and achieve free nights," says Josh Belkin, Vice President of Loyalty & Customer Engagement at Omni Hotels & Resorts. "Our decision to enhance the Select Guest Loyalty program aligns with our dedication to inspire both our existing members and new guests, encouraging deeper engagement with the diverse and rich offerings across our 50+ properties."

One of the most notable updates is the introduction of revamped tier names and structure, with tiers progressing from Member to Insider to Champion to Icon Status. Each tier offers escalating levels of recognition, benefits, and free nights, ensuring that guests are rewarded generously for their loyalty.

Moreover, achieving higher status levels is now more attainable than ever. For instance, Insider Status requires just $1,000 of spend during a stay, a deliberate move to incentivize guests to return and enjoy enhanced benefits on subsequent visits.

Central to the program are the Omni Credits, rewards earned for every night stayed and for purchases beyond the room rate. These credits can be redeemed for free nights across all Omni properties, fostering a seamless and rewarding experience for members regardless of location.

Despite these exciting changes, Omni remains committed to retaining beloved benefits from the current program, such as free night rewards with no complicated redemption categories, exclusive access to dedicated Loyalty Ambassadors, and a range of complimentary amenities designed to elevate the guest experience.

Existing members need not worry about losing their status, as the tier achieved by the end of 2023 will be honored throughout 2024. Additionally, the spending power of existing award credits remains unchanged, ensuring a smooth transition for loyal guests.

For those eager to delve deeper into the details of the enhanced Select Guest Loyalty Program, Omni Hotels & Resorts invites you to visit omnihotels.com/loyalty/new-select-guest-2024 and embark on a journey towards unlocking even more rewarding experiences.